Why plant-based needs specialist flavours
Plant proteins bring beany, cardboard, hay, bitter and astringent off-notes that consumers reject. A great plant-based product needs three layers: a masking system to neutralise off-notes, a profile-builder to deliver the target taste, and finishing notes for the sensory cues consumers associate with the dairy or meat reference (creamy mouthfeel, roast character, butter rounding, etc.).
