Four ways a profile drifts
Oxidation is the most common. Citrus terpenes and dairy notes are especially vulnerable, turning from bright to cardboard or soapy over months. Headspace oxygen, iron and copper traces and warm warehousing all accelerate it.
Light degrades a second group of compounds, which is why clear PET on a lit shelf behaves differently from a can. Packaging scalping is the third: polyolefin liners absorb aroma compounds selectively, so a profile can thin out without any chemical change in the product. The fourth is straightforward processing loss during hot-fill, UHT, retort, baking or extrusion.
