Mint and menthol systems can be tuned along three independent axes: cooling type (immediate vs long-lasting, with WS-3, WS-23 or natural menthol blends), sweetness (sweet spearmint vs dry peppermint), and herbal lift (basil, eucalyptus, rosemary or wintergreen accents). We profile briefs on those three axes and return three-iteration kits so the sensory team can triangulate without re-briefing.
Cooling-agent dosing is documented per Health Canada acceptable-use levels, with regulatory notes for gum, confectionery, beverage and oral-care applications.